The overall objective of the project is to reduce individual car use in cities and tourist destinations which will lead to a reduction in energy consumption and traffic load. The aim is to improve the attractiveness of public transport and sustainable transport modes by implementing a European network of interoperable MobilityCards.

Three major customer groups for MobilityCards are defined as:

• Local inhabitants who buy a monthly or yearly pass
• Travellers, who own the MobilityCard in one city and may use the Card in the region they are travelling to
• Tourists and other short term visitors who buy this pass for a limited period of time

The MobilityCard has the following objectives:

• Easy access to all kinds of sustainable transport with only one type of customer card
• Minimising barriers by providing targeted information at the right time, via the right channel, in the right language to the specific user
• Raise awareness and promote the use of sustainable transport modes
• Improve usability by making it as easy and comfortable to use the sustainable transport modes if possible
• Making sustainable transport modes more attractive, for example with reduced fees or special offers
• Guarantee minimum standards for the quality of mobility services.

The aim of the network will be:

• Spreading knowledge on approaches for the implementation of MobilityCards
• Exchange of experience to improve the different services
• Implementation of a common dissemination strategy to attract a wider audience
• Implementation of a common web portal as a central and wide known source for information concerning sustainable mobility and MobilityCards in the participating regions and cities
• In the long-term the network will become a starting point for a European wide network for sustainable mobility services